The purpose of having a website is that people can get more information..The website must reach the targeted audience…apart from look and feel content plays major role because the internet user who doesn’t know your website url they use search engines to find the website for them … but how search engines know about you is based on the content on your web site…
So feeding the search engines with right information about your website and circulating information about your website on internet is done thru search engine optimization (SEO).
